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Leveraging LinkedIn
Before you begin
Course Checklist & Disclaimers
How to Effectively Navigate This Course
Overview & Course Roadmap (1:52)
I. Welcome & Introduction
About Me (1:01)
What to Expect (2:13)
II. Module 1: Preparing
Why Updating Your Profile Matters (4:15)
A Note About My Own Profile (0:23)
Your Course Goals (and How To Browse LinkedIn Anonymously!) (3:07)
Your Professional Goals (4:26)
Demo: My Career & Professional Goals (1:45)
Your Power Tools (1:52)
Your S.T.A.R. Stories (1:11)
Demo: My S.T.A.R. Stories
End of Module 1: You did it! (0:19)
III. Module 2: Building
Getting Ready to Write & Build Your Profile (1:41)
Tour of Your LinkedIn Profile Sections (2:05)
Updating Process & Reminders - Turning Off Profile Alerts! (1:11)
Experience Section (1:40)
Demo: Updating My Experience Section (1:57)
Adding Media Links (2:10)
About Section (1:52)
Headline (1:35)
Headshot & Banner (2:31)
Demo: Adding My Headshot, Banner, Headline & About Sections (1:57)
Skills Section (1:09)
Other Profile Sections (3:59)
IV. Module 3: Optimizing
How to Effectively Optimize & Engage on LinkedIn (0:36)
Public Profile & Custom URL (2:02)
Profile Visibility & Settings (2:49)
Adding Connections (1:00)
Following Companies & People (Your Interests Section) (1:18)
Job Search (3:32)
LinkedIn Premium (1:50)
Reposting & Commenting (3:05)
Advanced Engagement: Defining Your Thought Leadershi
Advanced Engagement: Featured Section & Creator Mode (3:44)
V. Review & Next Steps
Reviewing and Planning for Future Success (1:34)
How to Effectively Optimize & Engage on LinkedIn
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