LinkedIn boasts 850M+ users,
with 57M+ company profiles.
Have you leveraged that professional network to its fullest?
This course is meant for you if...
⚡️ You have clear career goals but keep avoiding updating your LinkedIn profile
👋 You are a confident professional but don't know how to package your story
⏰ You don't want to commit to spending hours on LinkedIn
This course may still help you if...
❓ You're not 100% sure of your plans, but you *do* know you need to start thinking about it
✏️ You struggle to write about yourself
🔎 You're a little skeptical about using LinkedIn but want to start engaging on the platform
NOTE: This course is a primer for professionals who have a basic or out-of-date profile. It is not a master class.
Course features
From a detailed course workbook with exercises and templates to guided lectures and video how-tos, this course provides a comprehensive, user-friendly way to craft a LinkedIn profile you're proud to share.
Step-by-step instructions
We walk you through the process step by step, from strategy to content creation to navigating LinkedIn's settings. You'll see an actual profile being updated from top to bottom!
Comprehensive workbook
Leveraging LinkedIn's workbook is jam-packed with exercises, templates, and checklists to make the process of writing down your career story and building out your LinkedIn profile a breeze.
Online how-tos
We include video tutorials to show you how to navigate the platform, including adding key LinkedIn features, updating critical settings, and making the most of LinkedIn's job search tool.
Curriculum
- Why Updating Your Profile Matters (4:15)
- A Note About My Own Profile (0:23)
- Your Course Goals (and How To Browse LinkedIn Anonymously!) (3:07)
- Your Professional Goals (4:26)
- Demo: My Career & Professional Goals (1:45)
- Your Power Tools (1:52)
- Your S.T.A.R. Stories (1:11)
- Demo: My S.T.A.R. Stories
- End of Module 1: You did it! (0:19)
- Getting Ready to Write & Build Your Profile (1:41)
- Tour of Your LinkedIn Profile Sections (2:05)
- Updating Process & Reminders - Turning Off Profile Alerts! (1:11)
- Experience Section (1:40)
- Demo: Updating My Experience Section (1:57)
- Adding Media Links (2:10)
- About Section (1:52)
- Headline (1:35)
- Headshot & Banner (2:31)
- Demo: Adding My Headshot, Banner, Headline & About Sections (1:57)
- Skills Section (1:09)
- Other Profile Sections (3:59)
- How to Effectively Optimize & Engage on LinkedIn (0:36)
- Public Profile & Custom URL (2:02)
- Profile Visibility & Settings (2:49)
- Adding Connections (1:00)
- Following Companies & People (Your Interests Section) (1:18)
- Job Search (3:32)
- LinkedIn Premium (1:50)
- Reposting & Commenting (3:05)
- Advanced Engagement: Defining Your Thought Leadershi
- Advanced Engagement: Featured Section & Creator Mode (3:44)
I've worked with hundreds of professionals just like you!
As a certified digital career strategist and LinkedIn guru, I've helped mid-career and senior professionals design and execute professionally branded profiles they can't wait to share.
